A Timeless Rebranding
Project Overview
Strativ AB is a Sweden based software development company specializing in digital solutions for modern businesses. The objective of this rebranding project was to create a stronger and more distinctive visual identity that reflects the company's expertise innovation and forward thinking approach. The new identity was designed to improve brand recognition communicate professionalism and establish a consistent presence across digital touchpoints.
As the company continued to grow the existing identity no longer reflected its evolving vision and market position. The challenge was to develop a modern and scalable brand system that differentiated Strativ AB from competitors while building trust with clients and technology partners.
Rebranding Approach
The project began with understanding the company's vision industry and target audience. I explored multiple creative directions before refining a visual identity that balances simplicity confidence and innovation. A cohesive logo system colour palette typography and supporting brand elements were developed to create a consistent experience across every customer touchpoint.
Brand research
Brand Identity Design
Digital Brand Assets
The rebranding provides Strativ AB with a modern and cohesive identity that better represents its expertise and long term vision. The refreshed visual system strengthens brand recognition improves consistency across digital platforms and creates a professional foundation for future growth.
© Brand Visual by Me(Miraz Akon) & Logo Designer by Jakob Nylund
